Principles and Techniques of Veterinary and AH Extension

Advantages and problems of / with local leaders

ADVANTAGES AND PROBLEMS OF WORKING WITH LOCAL LEADERS

• Advantages of using local leader
  • Local leader virtually plays the role of extension agent and thereby the area of coverage is increased. By the use of local leaders extension worker multiplies himself.
  • Cost of extension is reduced because local leaders are not paid for their leaders.
  • Local leaders speak in the language of the people and they are better understood by the people.
  • Leader of the village can analyze local problem better than a stranger/extension worker.
  •  The time of extension worker is used more productively.
  • People accept a new idea more readily from a local person who has practically tried it.
  • Frequent contact of extension worker with local leader enhances his prestige, which in turn increases the possibility of extensive adoption of new practices.
• Problems of working with local leader
  • Selected person may not have the qualities and he may not be willing to devote required time for the work.
  • Considerable time is required to locate and train local leaders
  • Some local leaders use their favoured position with the extension worker for their personal advantage.
  • There are chances of misinterpretation and may give wrong advice to their fellow farmers.
  • If the extension agent spends too much time on one or more of local leaders then the issue of favouritism may arise.