Principles and Techniques of Veterinary and AH Extension

Strategy Adopted and Interventions in OF

STRATEGY ADOPTED AND INTERVENTIONS IN OFP

Strategies adopted

Operation flood was designed on some simple assumptions viz.

• Dairying is complementary to agriculture and provides supplementary income.
• Production by million of farmers who are living far-off from the market.
• Market and price incentives are essential to increase production.

Interventions based on assumptions

• Strategic intervention
• Traditionally development activities in the developing countries are supported by assistance from the developed countries in the form of capital, technology and food.
• We received food aid from the UN and European Economic Community (EEC). Food assistance may be used to meet short-term food shortages that occur due to natural calamities or it may be used to generate employment under the food for work programme or for generating resources.
• Had the assistance been used just for meeting the food shortage alone it would have damaged the dairy industry in the country.
• Institutional intervention
  • In replicating the Anand pattern, Operation flood attempted to promote a grassroot level democracy with the participation of producer members irrespective of the size of landholding or social stratification.
  • These co-operatives must operate viably to ensure payment of remunerative prices to the members.
  • Another important element in the strategy is its special focus on professional management.
• Technological intervention
  • Operation Flood provided adequate price incentives to encourage farmers to make major input purchase decisions.
  • Technology is also made use of in testing the milk, transporting and its processing.
  • It is proved that once the farmer is convinced of an assured price and regular payment linked with a guaranteed marketing channel they are more responsive for better technology.