Principles and Techniques of Veterinary and AH Extension

GROWING CHANGES IN CORPORATE DUE TO CLIENT INFLUENCE

• Corporate change refers to shifting/transitioning individuals, teams, and organizations from a current state to a desired future state. It is an organizational process aimed at empowering employees to accept and embrace changes in their current business environment. Many organizations must change and evolve to stay ahead of the competition and keep up with technological advances. Most organisations implement these types of changes to meet profitability or service goals. While many external factors impact organizational change, planned and unplanned internal organizational changes are also a major part of the process.
• There are four main types of organizational changes that could affect an organisation or the role of personnel within it.

Structural changes

• The majority of organizational changes can be considered structural changes. These types of changes typically impact how an organisation is run, from the traditional top-down hierarchy. Some examples of these types of changes include the implementation of a new, organisation-wide computer system. Other structural changes include any changes to the organisation's hierarchy of authority and organisation-wide administrative procedures. Structural changes can also be considered transformational changes. eg. Establishment of Milk Co-operatives

Strategic changes

• When an organisation must drastically adapt to external factors, it may undergo a major strategic change. Strategic organizational changes are usually quite transformative, as they typically include major adjustments or complete upheavals of the current way the organisation operates. For example, when an organisation changes its fundamental approach of doing business, such as changing from an in-person retail environment to a heavy web presence, it is considered a strategic change. Other strategic changes include changing the target market,level of global activity and long-time partnerships. eg. Contract poultry farming.

People changes

• People changes can be large-scale or incremental. Large-scale people changes include replacing the top executives with new employees in order to change the entire company culture. Smaller-scale or incremental people changes may include sending management personnel to team-building workshops and classes. People changes may be planned or unplanned, and they can impact the overall employee attitudes, behaviors and performances. eg. Establishment of large scale dairy farms.

Process changes

• Process changes are usually an attempt to improve overall work flow efficiency and productivity. They may include implementing technology changes, such as robotics in manufacturing, or requiring sales teams to begin documenting and reporting activities in a new way. eg. Automatic milk collection units, bulk vending machines for milk.