Principles and Techniques of Veterinary and AH Extension

EXERCISE-9: USE OF LITERATURE IN EXTENSION

Extension publications

• Extension Publications are a class of publications prepared by the extension agency in printed form. Containing information relating to the improvement of farm and home. Extension publications are of various types such as leaflet, folder, pamphlet, bulletin, newsletter, journal and magazine. Extension publication may be used singly or in combination with other extension methods

Leaflet

• It is a single printed sheet of paper of small size, containing preliminary information relating to a topic. It is made as and when needed. Generally distributed free-of-cost.

Folder

• It is a single printed sheet of paper of big size, folded once or twice, and gives essential information relating to a particular topic. It is printed as and when required. Generally distributed free-of-cost

Pamphlet

• It is printed, small paper covered booklet with a number of pages, containing comprehensive information about a topic. It is made as and when necessary may be distributed free of cost or a small price may be fixed.

News letter

• It is a miniature newspaper in good quality paper, containing information relating to the activities and achievements of the organization. It has a fixed periodicity of publication. Generally distributed free-of-cost.

Journal / Magazine

• These are periodicals, containing information related to various topics of interest not only for the farmers but also for the extension agents. It has a fixed periodicity of publication. Generally supplied against pre-payment of subscription for a particular period.
• Farm publications are extremely useful to the literate farmers. Even illiterate farmers can make use of them with the help of literate members in their family. Farm publications are used by all types of extension functionaries, input dealers, bank personnel and media-persons. These may be used in most of the individual, group and mass methods.