Principles and Techniques of Veterinary and AH Extension

ADVANTAGES AND LIMITATIONS OF CAMPAIGN

Advantages

• Specially suited to stimulate a mass / large scale adoption of an improved practice in the shortest time possible.
• Facilitates exploitation of group psychology for introducing new practice.
• Successful practices created conducive atmosphere.
• Build up community confidence.
• This method has special advantage in case of certain practices which are effective when the entire community adopts them.

Limitation

• Applicable only for a few topics of common interest but not suited to solve individual problems.
• Successful only when all are cooperating in a campaign.
• Not useful when advocating a practice involving complicated technique.
• Require adequate preparation and close association of officials and non-officials concerned.