Livestock Economics, Marketing and Business Management

Marketing of livestock and perishable and non-perishable livestock products

MARKETING OF LIVESTOCK AND LIVESTOCK PRODUCTS

Perishable Goods (Click here to view graph)

• Marketing of livestock and livestock products is different from manufactured or industrial goods.
• Most of the livestock products are perishable in nature and the period of perishability varies from a few hours to few months.
• Most of the farmers are landless, marginal or small. Therefore the produce of individual is very less.
• Lastly, most of the farm products are processed before they are used, purchased and consumed by the ultimate consumers.
• Selling of perishable products like fruits, vegetables, and livestock products (milk, meat, and egg) require fast movement of the commodities from the producers to the ultimate consumers.

Non-Perishable Goods

• Non-perishable goods are goods that can be used again and again in the process of production. They are tangible goods that normally survive many uses. They don't loose their utility or shape after their first use.
• They continue to provide utility over a long period of time, of course their utility over a long period diminishes in value and utility.
• Example factory buildings, machines and equipment are durable. Refrigerators, machine tools and clothing are non perishable.
• Nonperishable goods normally require more personal selling and services command a higher margin and require more seller guarantees.
• The perishable goods as used for the smaller period of time are not having any guarantee.
• Whereas the Non perishable goods (Radio, TV, Refrigerator) are usually provided with guarantee period.They can classified as M

Durable - TV, Refrigerator

Industrial goods - Milking Parlour, Feed Mill, Machines in Automobile industry, etc.,