Livestock Economics, Marketing and Business Management

POULTRY PRODUCTS,DAIRY PRODUCTS AND THE AREAS OF PRODUCTION

Poultry Products

• Poultry is one of the fastest growing segments of the agricultural sector in India today. While the production of agricultural crops has been rising at a rate of 1.5 to 2 percent per annum, that of eggs and broilers has been rising at a rate of 8 to 10 percent per annum.
• As a result, India is now the world's fifth largest egg producer and the eighteenth largest producer of broilers.
• The Potential in the sector is due to a combination of factors - growth in per capita income, a growing urban population and falling real poultry prices.
• Poultry meat is the fastest growing component of global meat demand, and India, the world's second largest developing country, is experiencing rapid growth in its poultry sector.
• In India, poultry sector growth is being driven by rising incomes and a rapidly expanding middle class, together with the emergence of vertically integrated poultry producers that have reduced consumer prices by lowering production and marketing costs.
• Integrated production, market transition from live birds to chilled and frozen products, and policies that ensure supplies of competitively priced corn and soybeans are keys to future poultry industry growth in India. There are number of small poultry dressing plants in the country.
• These plants are producing dressed chickens. In addition to these plants, there are five modern integrated poultry processing plants producing dressed chicken, chicken cut parts and other chicken products. These plants will manufacture egg powder and frozen egg-yolk for export.

Areas of Production

• Over all, Tamil Nadu counts for maximum egg production. In Andhra Pradesh, Hyderabad is the city with maximum poultry and hatcheries.
• Besides the state of Andhra Pradesh, Vishakhapatnam, Chittoor, Karnataka, Tamil Nadu, Maharashtra, Gujarat, Madhya Pradesh, Orissa and North Eastern States are the major egg contributors
• The individual products under this sub-head are as below
  • Live Poultry <=85 Gram
  • Other Live Poultry <=185 Gram
  • Live Poultry > 185 Gram
  • Other Live Poultry >185 Gram
  • Edible Poultry Meat (Fresh)
  • Edible Poultry Meat (Frozen)
  • Other Poultry Meat Not Cut In Pieces
  • Cuts & Offals Excluding Livers
  • Eggs In Shell
  • Other Eggs
  • Egg Yolks Dried
  • Other Egg Yolks
  • Eggs Not In Shell (Dried/Cooked)
  • Eggs Not In Shell (Frozen/Preserved)
  • India Facts and Figures
  • India’s export of poultry products has increased from Rs. 318.17 Crores in 2006-07 to Rs 441.09 Crores in 2007-08 .
• Major Export Destinations (2007-08)
  • Kuwait, Afghanistan, Oman, Japan, Denmark.

Dairy Products

• India now has indisputably the world's biggest dairy industry—at least in terms of milk production; last year India produced close to 100 million tonnes of milk, 15% more than the US and three times as much as the much-heralded new growth champ, China.
• Appropriately, India also produces the biggest directory or encyclopaedia of any world dairy industry.
• The dairy sector in the India has shown remarkable development in the past decade and India has now become one of the largest producers of milk and value-added milk products in the world.
• The individual products under this sub-head are as below

Butter Fresh	Butter MilK
Butter Oil	Fresh Cheese
Milk & Cream in Powder	Milk for Babies
Other Fat	Skimmed milk powder
Other milk power	Whole Milk
Ghee

Areas of Production

• Maharashtra , Himachal Pradesh , Madhya Pradesh , Punjab , Rajasthan , Tamil Nadu are the major production area of Dairy Products in India .

India Facts and Figures

• Concentrated Dairy products such as skimmed milk continues to be the largest item of export, which together accounts for nearly 78% of net milk and milk products exports during the year 2007-08.
• The exports of Dairy Products reached. 69415.44 MT from 45371.84 MT . India’s export of Dairy products has increased from Rs. 434.58 Crores in 2006-07 to Rs 866.56 Crores in 2007-08 .

Major Export Destinations (2007-08)

• Bangladesh, UAE, Egypt, China, Algeria.