Family Economics And Consumer Education 3 (2+1)

Lesson 24: Consumer Markets

References

1. Seetharaman Premavathy and Sethi, Mohini (2002) Consumerism: Strategies and Tactics.CBS Publishers and Distributers New Delhi.
2. William D.Perreautt and E. Jeromc carthy(2006) A Global –Managerial Approach, Basic Marketing, Tata Mc Grew Hill publishing Company Ltd.
3. Del Hawkins, Roger J. Best, Kenneth A. Cony and Anith Mukergy Consumer Behaviour Building Marketing Strategy Tata Mc Grew- Hill Publishing Company Ltd New Delhi.
4. C.L. Tyagi and Arun Kumar (2004), Consumer Behaviour, Atlantic Publisher and Distributors New Delhi.
5. Roger B. Blackwell, Paul W. Miniard and James F. Engel, thomsen Consumer Behaviour 9th edition South Western Vikas Publishing House New Delhi.