Family Economics And Consumer Education 3 (2+1)

Lesson 25 : Consumer Behavior

References

1. Seetharaman Premavathy And Sethi, Mohini (2002) consumerism: Strategies and Tactics.CBS Publishers and Distributers New Delhi.
2. Peter M Chisnall Consumer Behaviour McGraw-Hill Companies.
3. Matin Khan Consumer Behaviour, New Age International.
4. James F.Engel Roger D.Blackwell and Paul. W. Miniarel (1993) The Dry den press. Harcour Brace Jovanovich College Publishers