Advertising It is a tool which is used by both consumer and producer. Producer uses this to introduce their product in market and consumer uses this to know about existence of different brands of products advertisement increases the rate of sale it may be audio-visual or printed media. The development of advertisement tools place only with the advent of the individual revolution of the 18th and 19th centuries. Advertising is a method of publicity. The word advertising is derived from the Latin word ‘Adverto’,’ad’ means towards and ‘verto’ meaning I turn. Literally it means to turn people’s attention to a specific thing. Briefly stating “advertising is the art of influencing human actions, the awakening of the desires to possess, and possess one’s product. It is a mass persuasion and it is any form of publicity given to products or services at the expense of the persons who wants such publicity for bringing his products and services to the notice of the general public”. It may be noted that significant differences exist between’ advertising’ and an advertisement.
Advertisement is simply the message itself where as advertising is a process, -a programme or a services of activities necessary to prepare the message and bring it to the intended persons.
Public knows the person behind advertising because the sponsor is openly identified in the advertisement itself.
Payment is made by the sponsor to the media which carries the advertisement.
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