Family Economics And Consumer Education 3 (2+1)

Lesson 30 :Labelling and packaging

References

1. G.S. Monga and Shalini Anand (2003), Marketing Management, Deep and Deep publications Pvt Ltd.
2. John Stapleton (1974) Marketing Hand book A Gower Press Hand book.
3. E.Jerome Mc Carthy And Richard D.Irwin, Incc (1978) Basic marketing Sixth Edition
4. J.Donald Weinrauch/William E.Piland (1979) Applied Marketing Principles Prentice, Hall,Inc.
5. Philip Kotter (1968) Marketing Management Analysis, Planning, and Control, Prentice-hall of India Private Limited,