Marketing Management 3(2+1)

Lesson 24 : Demand Measurement And Forecasting

References

1. Philip Kotler, 1994Marketing Management: Analysis, Planning, Implementation, and Control, 8th ed. (Englewood Cliffs, NJ: Prentice Hall,
2. Gary L.Lilien, Philip Kotler, and K. Sridhar Moorthy1992, Marketing Models (Eaglewood Cliffs, NJ: Prentice-Hall
3. Ramaswamy, V.S., 2002, Marketing Management, Macmilan India, New Delhi.