Retailing And Merchandising In Textiles And Appare

Retailing and Merchandising in Textiles and Appare 3(2+1)

Lesson 03: Fashion cycles

Rejection of a style

• Out of fashion
• Beginning a new cycle
• Fashion wears out more apparel than man

Classic and Fad styles

• Classics
  • Some styles never become completely obsolete
  • Accepted for an extended period
  • Characterized simplicity
  • Examples are jeans, polo shirts blazer jackets etc.


• Fads
  • Short lived fashions
  • Lack of design strength
  • Affect only a narrow consumer group
  • Lowe price ranges
  • Flood the market
  • Market saturation, the public tires of them quickly.


• Cycles with in cycles
  • Design elements may change
  • The style remains popular


• Interrupted cycles
  • Buying is often brought to an end prematurely
  • Stop producing merchandise that will soon decline in popularity
  • Interrupted by social disturbance economic crises

Recurring fashion cycles





• Recurring cycles
  • A fashion dies, it may recur
  • Barrow ideas from the past
  • Reinterpret for a new time
  • Nothing is ever exactly the same
  • Yet nothing is totally new