Retailing And Merchandising In Textiles And Appare

Retailing and Merchandising in Textiles and Appare 3(2+1)

Lesson 10 : Non Store Retailing (contd…)

Other Forms of Retailing

Door to Door:

• Modern versions of the early peddlers are the direct selling retailers who operate with out store.
• Sells merchandise by contacting customers through either door to door approaches or some form of in home party plan
• It is not new in fashion field
• It includes many different types products
• Working commission, a sales person calls on a customer at home and attempts to make the sale.

Party plan:

• In this plan selling depends on the company’s representative getting a local woman to organize a party of her/his and neighbors, at which the sales person presents the company’s merchandise.
• The hostess receives a gift , usually by a sales person

Online computer services:

• Computer technologies permit consumers to use internet and online services.
• As Growing number of consumers have home computers, this will be a growing medium for the fashion industry.
• It has limitations like consumer can see one shop at a time
• Making comparison shopping difficult
• Advantages like immediate update of products
• Provide a chance to order directly via computer.
• It is important frontier of retailing

Vending Machines:

• This is an automated piece of equipment wherein customers can drop in the money in machine and acquire the products.