Retailing And Merchandising In Textiles And Appare

Retailing and Merchandising in Textiles and Appare 3(2+1)

Lesson 30 : Fashion Auxiliary Services (Contd...)

News Papers and General Magazines

Almost all news papers devote space to fashion. Coverage varies; f course in both amount and depth. Times may have its experts report on the Paris openings and express opinions that are read by consumers and trade professionals alike. A small-town paper, on the other hand, may assign its society editor to fill out the fashion pages with items about fash­ion, clipped from what the wire services send, what comes in by way of press releases, or what the local retailers supply. Each paper's policy and the interests of its readers determine how much space the publication devotes to fashion news.