Lesson 12 : Understanding the role of preparing audio-video programmes for video production
Principles of Design
Design has three basic functions in a dramatic production.
To Establish the Time, Place and Mood: A historical time period and setting must be easily identifiable. Costumes, sets, props, and titles denote a specific time and place at the same time that they reflect a specific style or mood. The mood or atmosphere results primarily from the abstracts, emotional aspects of design elements and principles.
To Reflect character: Specific colors and shapes create an emotional mood that can reveal character and reinforce themes. The idea that you can tell a great deal about people from where they live and what they wear can be applied to scenic design. A cold, formal setting or costume reveals a great deal about the character, as does a warm, relax setting or costume.
To Reinforce specific Themes An art director or designer works with three basic principles of design: design elements, color and composition in creating settings, properties, costumes and makeup. The ways in which these elements are selected and combined determines the nature and success of each aspect of the design. The selection of design elements must support the themes, plots and characterizations of a drama are the central message of a non-fiction production. Their use conforms to one of the three aesthetic approaches discussed earlier as well as the following basic elements
Participants