Messages sometimes fail to accomplish their purpose for many reasons. Frequently the designer is unaware of the receivers and how they view things. For instance certain information like numbers and figures are better suited for graphs and tables or certain designs like booklets, folder and leaflets and other written information may be ineffective for illiterates.
It is therefore very important that the information to be transmitted is well planned and crafted so that the receiver of the message understands exactly what the sender wants to say. Well designed information material
Can make information simple and accessible to many types of people
Participants