Designing Information Material 4(1+3)
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Designing a Newsletter
Twelve Steps to Success
Commit to Consistency
Choose a Distinctive, Benefit-Oriented Title
Choose the Right Margins and Column Layout
Make Headlines Easy to Locate and Read
Insert Frequent Subheads
Make Body Copy as Easy to Read as Possible
Choose the Right Punctuation and Spacing
Align Visuals With Column Boundaries
Provide Meaningful and Readable Captions
Use Color With Restraint
Detail Your Newsletter
Simplify Your Design
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