COMMUNICATION AND ADOPTION 3(3+0)

Lesson 11 : Process of Communication

Aristotle’s model

Aristotle provides the first basic persuasive communication model. In his model three communication ingredients namely, the speaker, the subject and the audience are present. He meant that each of these elements is necessary to communicate.

According to Aristotle, communication has three ingredients

1. Speaker – the person who speaks
   
2. Speech – the speech that the individual produces
3. Audience – the person who listens

Many of communication models bear the imprint of Aristotle’s model although several new key concepts have been added. One of the greatest faults in Aristotle’s theory was his view of communication as a one-way process flowing from the communicator to the receiver. He did not include in his writings the role that feedback can play in influencing the speaker.