COMMUNICATION AND ADOPTION 3(3+0)

Lesson 22 : Diffusion- Concepts Related to Diffusion

Social system

A social system is a set of interrelated units that are engaged in joint problem solving to accomplish a common goal. A system has structure, defined as the patterned arrangements of the units in a system, which gives stability and regularity to individual behavior in a system. The social and communication structure of a system facilitates or impedes the diffusion of innovations in the system.