COMMUNICATION AND ADOPTION 3(3+0)

Lesson 33 : Consequences of Adoption

Direct versus indirect consequences

Depending on whether the changes to an individual or to a social system occur in immediate response to an innovation or as a second order result of the direct consequences of an innovation.

For example: The need to consume a particular food may have the direct consequence of satisfying hunger while the indirect consequence may be the impact on the health of the individual. Similarly with sanitation programmes like construction of low-cost latrines or soakage pits. The direct consequence is cleanliness of the surrounding while the indirect is the overall reduction of pollution and improvement of health.