Message
In the context of advertising, the message is market information that describes the features, functions and benefits of the product, which converts the awareness and interest into desire and further motivates to own it.
Message formulation consists of four aspects
Home
Site pages
Tags
Calendar
Site news
Current course
HECM 413
Participants
General
Topic 1
Topic 2
Topic 3
Elements
Product
Content
Structure
Format
Source
Target Group
Channel
References
Assesment
Topic 4
Topic 5
Topic 6
Topic 7
Topic 8
Topic 9
Topic 10
Topic 11
Topic 12
Topic 13
Topic 14
Topic 15
Topic 16
Courses