Digital Advertizing

Lesson 4: Types of Advertizing

Media based

1. Indoor
   1. News papers
   2. Magazines
   3. Radio / Broadcast advertising
   4. Television / Telecast Advertising
   5. Film Advertising
   6. Video Advertising
2. Outdoor
   1. Posters,
   2. Painted display
   3. Electrical signs
   4. Travelling display
   5. Sky writing
   6. Sandwichmen
3. Direct
   1. Post card
   2. Envelop enclosures
   3. Broad sides
   4. Booklets
   5. Catalogues
   6. Sales letters
   7. Gifts novelties
   8. Store publications
   9. Package inserts
   10. Sampling
4. Display
   1. Window display
   2. Counter display
   3. Problem display
   4. Show rooms and show cases
   5. Exhibition and trade fairs.
5. New Media
   1. Digital signage
   2. Blogs
   3. Mobile Advertizing –SMS & MMS
   4. E- mail