Various Kinds of Programmes

Electronic Journalism

Lesson 04 : Expansion of All India Radio

Various Kinds of Programmes

Music Programmes

Akashvani Sangeet Sammelan concerts were organized at 24 Stations of AIR across the country on 20th and 21st October 2007 featuring artists of both Hindustani and Carnatic music. AIR introduced regional Folk & Light Music Festival at par with Akashvani Sangeet Sammelan. The purpose of this regional folk & Light Music Akashvani Sangeet Sammelan is to project, promote & propagate the rich folk cultural heritage of our country. To scout new talent, All India Radio organizes All India Music Competition. AIR music competition is a regular feature of AIR to reach & hunt new talent among youth. This year a number of new talents in the category of Hindustani/Karnatic Music have been added.

Digital Broadcasting

The External Services Division has started digital transmission from its new setup installed in the New Broadcasting House. All modern gadgets and equipments are being used to attract as many listeners as possible. Introduction of international broadcasting by All India Radio has enabled its listeners in parts of the world like USA, Canada, West and South Africa to avail of AIR's Services on internet, 24 hrs Urdu Service of External Services Division is also available on air through DTH.

National Channel

All India Radio offers a 3 tier system of broadcasting, namely National, Regional and Local. Started on 18th May 1988, the National channel of All India Radio works as a night service from 6.50 p.m. to 6.10 am the next morning. It covers 64% area and about 76% population of the country, through its 3 MW Transmitters at Nagpur (191.6 M-1566 kHz), Delhi (246.9 M-1215 kHz) and Kolkata (264.5 M-1134 kHz from 2300 hrs) with shortwave support on 31 Meter Band 9425 kHz & 9470 kHz) which covers the entire country.

Having the whole of India as its zone, the programme complexion of the channel has been designed to make it representative of the varied cultural morale and ethos of the Nation as a whole.

Transcription & Programme Exchange Service

Digitalistion of AIR Achieve

A special project launched in 2001, to digitalize the archival recording preserved in the Central Archives of All India Radio, was completed by 2005 in which approximately 15,900 hours of programme was transferred into digital medium. Akashvani has now become one of the major digital libraries in the broadcasting network with modern tape numbering system in tune with the internationally accepted norms. In the Second Phase of this digitalisation Project, it is proposed to digitalize 10,000 hours of programme preserved in the Central Archives of All India Radio.
Release from AIR Archive "Akashvani Sangeet": AIR archive has started releasing from its precious music collections from the year 2003 under the banner "Akashvani Sangeet". So far the Archive has released 54 albums. South Archive has also released more than 25 albums of regional value.

Sports Cell

During the period from 1st April to 30th Sept. 2008 AIR has provided appropriate and effective coverage to various National and International sporting events held in India and abroad. The most important was the coverage of 29th Summer Olympics-2008 in Beijing.
During the period April 2007 to December 2007 AIR has provided appropriate and effective coverage to various National and International sporting events held in India and abroad.

Farm & Home Broadcasts

The commitment of All India Radio to the rural audience dates back to more than 50 years. All stations of All India Radio broadcast Farm & Home programmes directed at rural audience. In fact, special programmes have been designed to cater to the day to day seasonal needs of the farming community. To broadcast the latest technology and information for agricultural output is a continuous process of its Farm & Home programme. These programmes not only provide information about agriculture but also create awareness about the ways and means to improve the quality of their lives. The programmes are broadcast daily in the morning, noon and evening. The average duration of Farm & Home broadcast is 60 to 100 minutes per day. Farm & Home programmes also include programmes for rural women, rural children and rural Youth.

All India Radio provides extensive programmes on land and water conservation, sustainable agriculture, biotechnology, integrated pest management in crops, crop insurance schemes, environment protection, disaster management and role of panchayats in rural development etc. These programmes are produced with the help of subject matter experts.

All India Radio maintains a very close liaison with the Ministries and Departments of agriculture & rural development of central and state governments. The programmes are mounted in local and dialect from different stations. Local Radio Stations also broadcast regular programmes on rural development in different formats. Dialogues, discussions, talks, interviews, features, serials, dramas, slogans, jingles, phone-in-programmes, musical features and farm school on AIR etc. are used to convey the message through radio.

AIR has stepped up its activities of Agriculture Broadcast with the launch of exclusive project Mass Media Support to Agriculture Extension with the title Kisan Vani for AIR from 15th February, 2004 in collaboration with Ministry of Agriculture to inform local farmers the daily market rates, weather reports and day to day activities in their area at micro level. Presently, "Kisan Vani" is being broadcast from 96 FM stations of AIR.

Environment Programmes

Keeping in view the importance of the subject, all the AIR stations are broadcasting daily programmes on Environment for 5 to 7 minutes duration and weekly programmes of longer duration for more than a decade. The importance of protecting environment is being discussed in our other programmes i.e. health/ women/ rural women/ youth and children programmes also for making people aware of this serious issue. The AIR stations are broadcasting programmes on the subject on the basis of instructions and guidelines issues by the Directorate. In order to inform and educate the listeners, living both in urban and rural areas, for creating environmental consciousness among them on preservation of environment through development of forest, afforestation, social forestry, far forestry etc., these programmes are mounted in interesting and imaginative way. All AIR stations in their local languages are broadcasting these programmes in different formats like talks, discussions, features, news, items, sports, serials etc. AIR Stations have been advised and reminded from time to time to intensify and include the programmes on Environment in their schedules.

Family Welfare Unit

AIR, with its vast network of about 225 Radio Stations, broadcast programmes on health and family welfare. All AIR Stations broadcast family welfare programmes in the regional languages/ dialects of our country.

AIR Stations broadcast maximum number of programmes on health and family welfare. The programme cover general topics as well as special audience programmes in various formats like talks, discussions, features, quiz, jingles, spots, short stories, drama, success-stories, phone in programmes etc. Apart from this rest of AIR stations, including local Radio Stations are also mounting programmes on the theme regularly.

National communication strategy has been sent to all major stations as a resource material to highlight the new communication strategy. Fresh instructions have been issued to all AIR stations to concentrate more on importance of small family size, methods of prevention of pregnancy, sterilization, broadcast of field based programmes (interviews with beneficiaries of family planning), importance of nutrition in food, child care, immunization, breast feeding and rising the age of marriage etc.

Women's Programmes

All Stations broadcast programmes for rural women as well as urban women at the timings convenient for listening by the respective target groups. The programme directed to women listeners cover subjects related to socio- economic development of women, health and family welfare, food and nutrition, scientific home management, women entrepreneurship, education, including adult education, gender issues etc. These Programmes also aim at creating wide social awareness about rights and privileges of women through the propagation of legal literacy.

All India Radio strives, through its programmes, to seek to raise the social consciousness of the country in regard to attitude towards women.Different traditional folk forms are used to communicate specially with the rural women audience.

Besides the issue of women forming the main part of the women's programmes, the problems in general faced by women and the need for change in social attitude towards women also forms an integral part of the general broadcast. Special programmes as well as general audience programmes are being broadcast focusing on the issue to change social attitude and behavioural practices towards women.

Children's Programmes

All AIR Stations broadcast programmes for children on regular basis. In the programmes addressed to women and general audiences, stress has been laid on programmes regarding health and care of mother and the child. Programmes dealing with immunization and primary health education form a regular part of our broadcasts.

Programmes are planned keeping in mind the following action points:-

  • Protection of rights of children, specially, regarding child labour
  • Care and support to disabled children.
  • Care and support to children under difficult circumstances.
  • Equal status of girls and equal rights to women.
  • Universal access to basic education to children and more attention to girl's education.
  • Safe motherhood, planning of family size,
  • Providing safe and supportive environment to children.
  • Improvement in the economic condition of family and self reliant society.
  • National and international cooperation for better future of a child.
  • Safe drinking water facility and sanitary means of excreta disposal.

Special programmes focussing on the status and importance of the girl child in various formats such as discussion, comparing, talks, short stories, jingles, spots etc. are being broadcast during the transmission on a continuous basis at regular intervals throughout the year to create social awareness. AIR broadcast programmes from almost all its stations for children of three categories, viz. programmes for children between the age of five to seven years & eight to fourteen years and special programmes for rural children. Some of the programmes are broadcast on weekly basis. Plays, short stories, features, choral songs, interviews, stories from epics etc. are part of these broadcasts.

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Last modified: Friday, 30 March 2012, 9:59 AM