Electronic Journalism

Lesson 11 : Role of Television in Development

Social Objectives of Doordarshan

• Act as a catalyst for change.
• To promote national integration
• To stimulate a scientific temper in the minds of the people.
• To disseminate the message of family planning as a means of population control and family welfare.
• To provide essential information and knowledge in order to stimulate greater agricultural production.
• To promote and help preserve environment and ecological balance.
• To highlight the need for social welfare measures including welfare of woman, children and the less privileged.
• To promote interest in games and sports.
• To create values of appraisal of art and cultural heritage.