Media are watchdogs for the society and so they have a right to cover anything that is new dimension in the society or that has an impact on the society. But here comes the interesting part. Not many players in the media cover the news as it is. They add flavor to it; they add their opinion to it and make sure that public opinion tilts in the way they drive so that the media player can convert that into track for potential increase in ratings.
The element of unfairness in all this is- not looking at commercial aspects but the way commercial aspects were perceived. It is not argued that the watchdog of the country should be deprived of the right to get better commercial success. Instead of looking at those things that sells very easily because it is slated at such a low level to reach all sections of population, media can keep up the standards and help common public to mature into a stage to appreciate the higher standards.