Entrepreneurship Development

ENTREPRENEURSHIP DEVELOPMENT FOR RURAL FAMILIES 4(1+3)

Lesson 16 : Marketing Management

References

1. Ramaswamy, V.S. and Namakumari, S., (1999), Marketing Management: Planning, Implementation and Control, New Delhi.
2. Shah, Narendra, (1998), Opportunities and Challenges in Agro-based Industries: Food Processing, Journal of Rural Development.
3. Bussiness studies-II – Principles and functions of management, NCERT books.