In India as has been already seen, good production did not bother the pioneer journalist in the past. Photo journalism and color reproduction were at embryonic stage. The opinion advocacy or adversary journalism of those days with low print orders did not lend themselves to competitive or marketing urges in terms of variety or innovativeness in design or production.
There are today many languages newspapers especially in Urdu, Hindi, Guajarati, Marathi and Telugu which have restored to one or the other of the modern technologies. This is enabling them to offer color printing as also modern layout and typographical designs to their advertising clients and readers-a significant landmark in language journalism.
The Hindu was the first news papers in India to install the latest computer technology both for printing and type setting process. Instead of hot metal composing on stereo plates, a feature common to most of the other big dailies, typesetting in this paper is do by a type setter working on one of the 24 video display units in on air conditioned office.
Last modified: Wednesday, 4 January 2012, 10:58 AM
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