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14.3. Major factors influencing Consumer Behaviour
Unit 14 - Marketing Environment-Consumer Behaviour
14.3. Major factors influencing Consumer BehaviourMargaret is thirty-five, married and a brand manager in a leading consumer packaged goods company. She received an MBA some years before computers became available. Linda wants to expand her skill base and use a computer in her work and home. She is considering buying a personal computer but faces a great number of brand choices: IBM, Radio Shack, Apple, Compaq and so on. Her choice will be influenced by many factors.
Last modified: Tuesday, 12 June 2012, 12:08 PM