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16.4. Product Levels
Unit 16 - New Product Development Process
16.4. Product Levels A product has five levels.
- Core benefits- the essential service or benefit that the buyer is buying. E.g. getting clean, rest and sleep,
- Basic (generic) products - the basic product recognized as such. E.g. soap; room components – bed, bathroom,
- Expected products - the set of attributes and conditions that the buyer normally expects in buying the product. E.g. smell, shape; clean bed, towel, quietness, etc
- Augmented products - additional services and benefits that the seller adds to distinguish the offer from competitors. E.g. anti-bacterial, moisturizing; fresh flowers, rapid services, etc
- Potential product- the set of possible new features and service that might eventually be added to the offer. that exceeds customer expectations. E.g. Vitamins; candy on the pillow.
Last modified: Tuesday, 5 June 2012, 10:00 AM