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17.1.Types of Marketing Strategy
Unit 17 - Types of Marketing Strategy
17.1.Types of Marketing StrategyOne of the most important concepts of the marketing planning process is the need to develop a cohesive marketing strategy that guides tactical programs for the marketing decision areas. In marketing there are two levels to strategy formulation:
- General Marketing Strategies
- Decision Area Strategies
Last modified: Tuesday, 5 June 2012, 10:06 AM