Parallel integration

PARALLEL INTEGRATION

  •  It is another type of integration, also called ad diversification.  Here the integrator may start allied industries.  For example, broiler farmer or breeder may start a feed mill to reduce feed cost as well as to sell feed. 
  • Similarly, a hatchery operator may go for manufacturing the incubators and use it for his own hatchery and sales.  This type of integration, not only reduces the cost of production, but also obtain additional revenue, by selling the diversified products.
Last modified: Monday, 7 May 2012, 4:32 AM