VAE 311: Principles and Techniques of Veterinary and AH Extension (2+1)

Strategy Adopted and Interventions in OF

STRATEGY ADOPTED AND INTERVENTIONS IN OFP

Strategies adopted

Operation flood was designed on some simple assumptions viz.

• Dairying is complementary to agriculture and provides supplementary income.
• Production by million of farmers who are living far-off from the market.
• Market and price incentives are essential to increase production.

Interventions based on assumptions

• Strategic intervention
• Traditionally development activities in the developing countries are supported by assistance from the developed countries in the form of capital, technology and food.
• We received food aid from the UN and European Economic Community (EEC). Food assistance may be used to meet short-term food shortages that occur due to natural calamities or it may be used to generate employment under the food for work programme or for generating resources.
• Had the assistance been used just for meeting the food shortage alone it would have damaged the dairy industry in the country.
• Institutional intervention
  • In replicating the Anand pattern, Operation flood attempted to promote a grassroot level democracy with the participation of producer members irrespective of the size of landholding or social stratification.
  • These co-operatives must operate viably to ensure payment of remunerative prices to the members.
  • Another important element in the strategy is its special focus on professional management.
• Technological intervention
  • Operation Flood provided adequate price incentives to encourage farmers to make major input purchase decisions.
  • Technology is also made use of in testing the milk, transporting and its processing.
  • It is proved that once the farmer is convinced of an assured price and regular payment linked with a guaranteed marketing channel they are more responsive for better technology.