VAE 511: Livestock Entrepreneurship (1+0)

SOCIAL ASPECTS

• There is a greater need for analysts to consider the social patterns and practices of the clientele a project will serve. More and more frequently, project analysts are also expected to examine carefully the broader social implications of the proposed investments. The project should not affect the local sentiments of the region. Cattle rearing for beef marketing, pork production, sales tanneries, etc. are some of the examples. If the social aspect is not taken care of, the project may face severe opposition from the local people, which could ruin the profitability of the project. Though the project may be technically and economically feasible, it could not be processed, if it affects the local people sentiments or their livelihood.