VCP 421: Medicine Section

SUMMARY

• Communication is an intricate process of listening, then helping to find solutions to the pet owner’s needs or concerns. As a spokesperson for the pet’s best interest, the better you communicate, the more effective you will be in not only promoting, for example, the benefits of proper pet nutrition, but also in having the delighted pet owner accept your recommendations. Thus the pet owner will visit your practice more often, creating more opportunities for interaction. Maximize these visits!