Commercial Floriculture

Cut Flowers Export Potential

• The cut flowers generally grown under greenhouse/polyhouses are being exported to The Netherlands, Japan and Germany.
• Of the total export, 60% is being exported to the Netherlands.
• In India, the export-oriented projects are sending the flowers through cool chain.
• The international buyers are re-exporting the goods which they import from various developing countries.
• The Netherlands is the biggest exporter (59%), followed by Columbia (10%), and Italy (6%).
• Spain, Kenya and Israel have also started exporting the flowers, accounting 2, 1 and 4%, respectively.
• The other countries including developing ones have only 20% of the total export, India’s share in the total world export being less than 1%.
• The new markets for Indian flowers may be Japan, Northern America, South East Asia and the Gulf countries.
• India’s geographical location particularly its proximity to a developing Far East offers a tremendous competitive advantage.
• Now the floriculture has become one of the extreme focus segments for development of export by the Government of India.
• The growth of floriculture industry from 1962 to 1990 was very slow but there has been a significant rise in floricultural export from Rs.14.55 crores in 1991-92 to Rs.30.60 crores in 1994-95, and Rs.57.80 crores in 1995-96.
• Developing countries have only 6% share in the world market. This help in increasing the export from India which is otherwise negligible.

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