INSTRUCTIONAL TECHNOLOGY 3(2+1)

Lesson 28 : Electronic Media

Summary

1. Radio is an effective means of broadcasting information to many people at once. For this reason, radio is a form of mass communication.
2. Absence of a convenient means of feedback disadvantage of Radio
3. Television, another of the mass media, is also an effective means of broadcasting information to many people at once.
4. The advantage of television is that it combines both audio and visual information in a way that approximates face-to-face communication
5. The telephone was the first electronic channel to gain wide acceptance for business use.
6. Telephone is the fastest, most convenient means of communicating with someone. The telephone is also economical in comparison with the cost of writing and sending a letter or the travel involved in face-to-face meetings.
7. The most common complaint about the telephone is telephone tag.
8. Telephone tag is time consuming, expensive, and—if it goes on long enough—irritating.