Entrepreneurship Development and Communication Skills

2.1.1 Introduction

The important phase of entrepreneurial development was after 1947. Entrepreneurship began to grow faster, as Government of India through favourable industrial policy statements pushed. for rapid and balanced industrialization of the country. It recognised the responsibility of the State to promote, assist and develop industries in the national interest. It also recognised the vital role of the private sector in accelerating industrial development. The Government decided to pursue the following objectives:

(i) To maintain the balance on economic powers between private and public sectors.

(ii)To decentralize the industries by spreading enterpreneurship from the existing centres to other cities, towns and villages.

(iii)To disperse the entrepreneurial spirit concentrated in a few dominant communities to large number of industrially potential people of varied social strata.

In order to achieve the above objectives, the Government decided to encourage the development of small scale industries, by providing various incentives and concessions in the form of capital, technical know-how, markets and land to establish industries particularly in the backward regions of the country.

Industrial entrepreneurship prior to 1850 was negligible lying dormant in artisans. The artisan entrepreneurship could not develop due to inadequate infrastructure and negative attitude of the colonial rulers. From 1850 onwards, the East India Company pursued the policy of encouraging small scale industries which provided seedbed for the emergence of manufacturing entrepreneurs. The family entrepreneurship units like Tata, Birla, Mafatlal, Dalmia, Singhania,Kirloskar and others came into existence.