Entrepreneurship Development and Communication Skills

7.3.9.Promotional measures 

 

Market Access Initiative (MAI)

Under MAI scheme, financial assistance is provided for export promotion activities on focus country, focus product basis. Financial assistance is available for Export promotion councils (EPCs), Industry and Trade Associations (ITAs), Agencies of state government, Indian commercial missions (ICMs) abroad and other national level institutions/eligible entities as may be notified.

Meeting expenses for statutory compliances in buyer country for Trade related Matters

DOC provides for reimbursement of charges / expenses for fulfilling statutory requirements in the buyer country, including registration charges for product registration for pharmaceuticals, bio-technology and agro-chemicals products on recommendation of EPCs. Financial assistance is also provided for contesting litigations(s) in the foreign country concerning restrictions/anti dumping duties etc. on particular product(s) of Indian origin, as provided under the market Access Initiative (MAI) Scheme of DOC.

Towns of Export Excellence (TEE)

A number of towns have emerged as dynamic industrial clusters contributing handsomely to India’s exports. It is necessary to grant recognition to these industrial clusters with a view to maximizing their potential and enabling them to move higher in the value chain and tap new markets.

Selected towns producing goods of Rs.750 Crore or more will be notified as TEE based on potential for growth in exports. However for TEE in handloom, handicraft, agriculture and fisheries sector, threshold limit would be Rs.150 Crores.

Brand Promotion and Quality

DOC provides funds for capacity building for up-gradation of quality to national level Institutions and EPCs to organize training programmes for the skill improvement of the exporters for quality up-gradation, reduction in rejection, product improvement etc. as provided under the Market Access Initiative (MAI) Scheme of DOC.

Test Houses

Central Government assists in modernization and up-gradation of test houses and laboratories to bring them at par with international standards.