Commercial Floriculture

Scope to enter floriculture industry in India

• India is blessed with varied and dynamic agro-climatic condition, good quality soil and water made suitable for floriculture.
• Geographically India is well located between two major markets i.e., Europe and East Asia.
• Winter is being very mild and hence there is lot of scope to export Indian flowers to temperate countries during the winter season, when the demand is in peak because of important winter festivals like Christmas, New Year Day and Valentine’s Day.
• Labour cost is very low in India, nearly 10-15 times cheaper than that of similar employees in the Netherlands, Israel and Japan.
• The Government of India has identified floriculture as ‘Extreme Focus Thrust Area’ for export during IX plan.
• With the implementation of GATT agreement European nations has brought down the import duty on floricultural products, which at present is 15 %.
• The International market is growing @ 8-10 % annually. The International demand is around Rs. 90,000 crore/ year and domestic market at 20-25 %. Hence, the scope to enter floriculture industry in India is unlimited.
• The Govt. of India has setup the infrastructure for floriculture industry in major cities like New Delhi, Mumbai, Kolkata, Chennai, Bengaluru, Pune etc.
• APEDA is giving financial assistance to some extent for various activities connected with export of floriculture products.
• Easy bank financing for hi-tech floriculture.
• 100 per cent export oriented units (EOU’s) are located in and around Hyderabad (Andra Pradesh), Bengaluru, Hosur, Doddaballapur, Devanahalli (Karnataka) in South and Gurgaun (Haryana) in North, Lonavala and Pune (Maharashtra) in West.
• For 100 % EOU’s the government has allowed to sale 50 per cent of produce in domestic markets.
• 100 per cent tax exemption has given on implements / raw materials used in greenhouses.
• The rules and regulations related to import and exports have been minimized.
• Singapore is the nearest International standard flower auction centre, helpful for Indian exports.
• Floriculture products posses 25-30 time more foreign exchange earning ability than cereals or any other agricultural/horticultural products.
• Floriculture is capable of attracting and retaining large number of progressive farmers / entrepreneurs.
• Due to ample sunlight and optimum temperature during winter, it does not require artificial lighting or heating for green house production of cut flowers.
• The Government of India has identified product specific zones for selective research and development (Table-1) of floriculture.
• APEDA and GOK have established four flower auction centers including one in Bengaluru, Noida (UP), Mumbai and New Delhi.
• APEDA also has setup a marketing center at Aalsmeer (The Netherlands) to promote Indian produce.
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Sl.No.	Zone	Flower crops
1	Area around Delhi, UP and Punjab	Rose, Carnation, Chrysanthemum, Gladiolus
2	Area around Bengaluru	Rose, Carnation, Chrysanthemum, Ornamental Foliage Plants and Seeds
3	Area around Trivendrum	Orchids, Anthurium and Foliage Plants
4	Area around Pune / Nashik	Rose, Carnation, Gladiolus, Dahlia, Chrysanthemum, Aster and Tuberose
5	North Eastern region including Sikkim	Orchids, Gladiolus, Liliums, Gerbera, Salvia, Anthurium and other Foliage Plants
6	Area around Kolkata	Lotus, Tuberose, Jasmine, Chrysanthemum and Dahlia.
7	Area around Srinagar	Gladiolus, Lilies Carnation and Rose
8	Area around Solan, H.P.	Gladiolus, Other Bulbous Plants and Seeds
9	Area around Coimbatore including Nilgiris	Jasmine, Tuberose, Chrysanthemum, Rose, Carnation and Orchids

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