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 COURSE OUTLINE |
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REFERENCES |
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| Topic 1 |
Lesson 1. CONCEPT OF MARKETING AND MARKETING MANAGEMENT PROCESS |
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 Lesson 2. FUNCTIONS OF MARKETING |
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Lesson 3. SCOPE OF MARKETING MANAGEMENT |
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Lesson 4. ELEMENTS OF MARKETING MIX |
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Lesson 5. MARKETING ENVIRONMENT: MICRO AND MACRO ENVIRONMENTS |
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| Topic 2 |
Lesson 6. CONSUMER BUYING BEHAVIOR |
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Lesson 7. MARKET DEMAND ASSESSMENT- PRESENT AND FUTURE DEMAND |
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Lesson 8. MARKET PLANNING |
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Lesson 9. MARKET SEGMENTATION, TARGETING AND POSITIONING |
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Lesson 10. MARKETING INFORMATION SYSTEM |
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Lesson 11. MARKETING RESEARCH AND ITS APPLICATIONS |
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| Topic 3 |
Lesson 12. MANAGING THE PRODUCT |
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Lesson 13. NEW PRODUCT DEVELOPMENT |
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Lesson 14. THE CONCEPT OF PRODUCT LIFE CYCLE |
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Lesson 15. PRODUCT BRAND AND PACKAGING |
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| Topic 4 |
Lesson 16. PRICING AND ITS METHODS |
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Lesson 17. PRICE DETERMINATION AND PRICING POLICY OF MILK PRODUCTS |
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| Topic 5 |
Lesson 18. MARKETING CHANNELS |
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Lesson 19. WHOLESALING |
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Lesson 20. RETAILING |
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| Topic 6 |
Lesson 21. ADVERTISING |
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Lesson 22. SALES PROMOTION |
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Lesson 23. PERSONNEL SELLING |
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Lesson 24. PUBLICITY |
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| Topic 7 |
Lesson 25. STATUS AND PROBLEMS IN MARKETING OF DAIRY PRODUCTS |
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| Topic 8 |
Lesson 26. SALIENT FEATURES OF INTERNATIONAL MARKETING |
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Lesson 27. INTERNATIONAL MARKETING ENVIRONMENT |
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Lesson 28. INTERNATIONAL MARKET ENTRY STRATEGIES |
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Lesson 29. PRODUCT AND PRICE ELEMENTS |
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Lesson 30. PLACE AND PROMOTION ELEMENTS |
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Lesson 31. DECIDING THE MARKETING ORGANIZATION STRUCTURE |
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Lesson 32. WORLD TRADE ORGANIZATION |
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| Topic 9 |
ACKNOWLEDGMENTS |
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