Topic Name Description
Page COURSE OUTLINE
Page REFERENCES
Topic 1 Page Lesson 1. CONCEPT OF MARKETING AND MARKETING MANAGEMENT PROCESS
File Lesson 2. FUNCTIONS OF MARKETING
Page Lesson 3. SCOPE OF MARKETING MANAGEMENT
Page Lesson 4. ELEMENTS OF MARKETING MIX
File Lesson 5. MARKETING ENVIRONMENT: MICRO AND MACRO ENVIRONMENTS
Topic 2 Page Lesson 6. CONSUMER BUYING BEHAVIOR
File Lesson 7. MARKET DEMAND ASSESSMENT- PRESENT AND FUTURE DEMAND
File Lesson 8. MARKET PLANNING
Page Lesson 9. MARKET SEGMENTATION, TARGETING AND POSITIONING
Page Lesson 10. MARKETING INFORMATION SYSTEM
Page Lesson 11. MARKETING RESEARCH AND ITS APPLICATIONS
Topic 3 Page Lesson 12. MANAGING THE PRODUCT
Page Lesson 13. NEW PRODUCT DEVELOPMENT
Page Lesson 14. THE CONCEPT OF PRODUCT LIFE CYCLE
File Lesson 15. PRODUCT BRAND AND PACKAGING
Topic 4 Page Lesson 16. PRICING AND ITS METHODS
Page Lesson 17. PRICE DETERMINATION AND PRICING POLICY OF MILK PRODUCTS
Topic 5 Page Lesson 18. MARKETING CHANNELS
Page Lesson 19. WHOLESALING
Page Lesson 20. RETAILING
Topic 6 File Lesson 21. ADVERTISING
File Lesson 22. SALES PROMOTION
Page Lesson 23. PERSONNEL SELLING
Page Lesson 24. PUBLICITY
Topic 7 Page Lesson 25. STATUS AND PROBLEMS IN MARKETING OF DAIRY PRODUCTS
Topic 8 Page Lesson 26. SALIENT FEATURES OF INTERNATIONAL MARKETING
File Lesson 27. INTERNATIONAL MARKETING ENVIRONMENT
Page Lesson 28. INTERNATIONAL MARKET ENTRY STRATEGIES
Page Lesson 29. PRODUCT AND PRICE ELEMENTS
Page Lesson 30. PLACE AND PROMOTION ELEMENTS
File Lesson 31. DECIDING THE MARKETING ORGANIZATION STRUCTURE
Page Lesson 32. WORLD TRADE ORGANIZATION
Topic 9 Page ACKNOWLEDGMENTS