MARKETING MANAGEMENT AND INTERNATIONAL TRADE

REFERENCES

Kotler, P. (1988). Marketing Management: Analysis. Planning and Control. Prentice-Hall, India.

Varshney, R.L. and Gupta, S.L. (2005). Marketing Management: Text and Cases. Sultan Chand & Sons, New Delhi.

http://www.agmarknet.nic.in

http://www.fao.org/docrep/W3241E/w3241e0a.htm