New approach starting from the People with their full participation and active involvement in planning and delivery of health services based on principles of primary health care, which are community involvement and intersectoral coordination.
Aim: To help people become self reliant in matters of health.
How to Achieve This Goal: The necessary guidance from health care providers in identifying their health problems and finding workable solutions.
Models of Health Education
They are also classified as follows inorder to achieve behavioral changes in an individual & in community
Social intervention model
Objective – dissemination of health information based on scientific facts
Developed on assumption that people would act on information supplied by health professionals
Mainly deals with
Recognition and treatment of diseases
Technological advances to facilitate process
Concerned with disease (as defined by doctor) or opposed to illness (as defined by client)
Disadvantages : social, cultural and psychological factors were given least importance
Failure : didn’t bridge gap between knowledge and behavior
The new idea or acquired behavior becomes part of his own existing values. This is called Internalization.
Stages are not necessarily rigid.
Skipping of stages
In a community: People in different stages of adoption process
Adoption is slow at first & increases as more people accept it .
Insufficient behavior modification
To adopt small family norm
To reduce smoking
Raising age for marriage
Elimination of dowry etc
Social environment is not considered as factor modifying behavior.