Market is a place where an exchange of title takes place between the buyer and seller and a physical transfer of merchandise from seller to buyer takes place. Marketing is creating and satisfying the needs of people; and by doing so helps in reaping the profit. Marketing does not begin at the end of the production line, and it does not end with the final sale. The process of marketing begins long before the goods go into production. Marketing is the distinguishing and unique function of business and the beating heart of many operations. To be a part of this highly competitive and change-infested market, a company should first decide on what it needs to sell, how much to sell. It should also establish on the different approaches to reach and satisfy the multifaceted customer's wants and desires.
Marketing is a total system of interacting business activities designed to plan, price, promote and distribute want satisfying products and services to present and potential customers.
Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others. - Kotler 1991
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