Marketing Management

Weekly outline

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  General

  TXAD 222 : MARKETING MANAGEMENT 3(2+1)

  D.Anitha, C.H.Sc,
  ANGRAU, Hyderabad

  S.Sirisha Deepthi, R.A, C.H.Sc,
  ANGRAU, Hyderabad

   

  Learning Outcomes

  By the end of the course, the students will be able to

  • Learn about marketing, its history, organizational structure, concepts and the marketing environment
  • Acquire in depth knowledge of markets and their classification
  • Gain knowledge of marketing process and buyer behavior
  • Appreciate the importance of marketing research, market segmentation and marketing mix in developing a marketing strategy
  • Comprehend all about product and services - its features, classification, levels and positioning for a target market
  • Understand the various channels of distribution and about wholesaling and retailing
  • Appreciate a products brands and branding policies
  • Discover the various sales promotional techniques like advertising and incentives employed by marketers to attract the customers and traders
  • Get introduced to the concept of entrepreneur and learn about types of entrepreneurs
  • Realize the importance of packaging in marketing a product
  • Understand the equation between demand and sales forecasting
  • Realize the role that government plays in regulating and control of marketing process for protection of consumers

  • News forum
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  28 February - 6 March

  Marketing

  • Marketing Page
  • History of Marketing Page
  • Marketing, Selling and Merchandising Page
  • Objectives of marketing Page
  • Importance of marketing Page
  • References Page
  • Assessment Quiz
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  7 March - 13 March

  Marketing, Selling and Merchandising

  • Core Concepts of Marketing Page
  • Needs, Wants and Demands Page
  • Products (Goods, Services, and Ideas) Page
  • Consumer’s goods Page
  • Industrial goods Page
  • Value, Cost and Satisfaction Page
  • Exchange and Transaction Page
  • Relationships and Networks Page
  • Markets Page
  • Marketers and prospects Page
  • References Page
  • Assessment Quiz
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  14 March - 20 March

  Marketing Management

  • Definition Page
  • Process of management Page
  • Marketing organization structure Page
  • Functional Organisation Page
  • Products Organisation Structure Page
  • Territory or Geographical Organisation Structure Page
  • Customers Organisation Structure Page
  • Combined Organisation Structure Page
  • Division of Authority Page
  • Activities of the Marketing Department Page
  • References Page
  • Assessment Quiz
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  21 March - 27 March

  Types of Markets

  • Introduction Page
  • Classification of Markets Page
  • Classification on the basis of area Page
  • Classification on the Basis of Time Page
  • Classification on the Basis of Time Page
  • Classification on the basis of nature of commodities Page
  • Classification on the basis of importance Page
  • Other classification Page
  • References Page
  • Assessment Quiz
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  28 March - 3 April

  The Marketing concepts

  • Marketing concepts Page
  • The Exchange Concept Page
  • The Production Concept Page
  • The Product Concept Page
  • The Selling Concept/Sales Concept Page
  • The Marketing Concept Page
  • The Selling and Marketing Concepts Contrasted Page
  • References Page
  • Assessment Quiz
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  4 April - 10 April

  The Marketing Environment

  • The Marketing Environment Page
  • External uncontrollable forces Page
  • Demography Page
  • Economic Environment Page
  • Social and Cultural Environment Page
  • Political and Legal Forces Page
  • Science and Technology Page
  • Competition Page
  • Ecology Page
  • External partially controllable forces Page
  • Internal controllable forces Page
  • References Page
  • Assessment Quiz
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  11 April - 17 April

  Marketing Process

  • Marketing process Page
  • Methods of analysis Page
  • Implementation and Control Page
  • References Page
  • Assessment Quiz
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  18 April - 24 April

  Marketing Process

  • Factors influencing buying behaviour Page
  • Factors that are Part of the Buyer as an Individual Page
  • Personal Factors Page
  • International Values and Lifestyles System (VALS) describe lifestyle groups Page
  • Cultural Factors Influencing Page
  • Psychological Factors Page
  • Buyer’s Social Environment (Group Influence) Page
  • Information from Various Sources Page
  • References Page
  • Assessment Quiz
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  25 April - 1 May

  Marketing Research

  • Marketing Research Process Page
  • Establish the Need for Marketing Research Page
  • Defining the Problem Page
  • Establish Research Objectives Page
  • Determine Research Design Page
  • Identifying Information Types and Sources Page
  • Determining Methods of Accessing Data Page
  • Designing Data Collection Forms Page
  • Determining Sample Plan and Size Page
  • Collecting Data Page
  • Analyzing Data Page
  • Preparing and Presenting the Final Report Page
  • References Page
  • Assessment Quiz
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  2 May - 8 May

  Market Segmentation

  • Market segmentation strategy Page
  • Need For Market Segmentation Page
  • Purpose of Segmentation Page
  • Criteria For An Effective Segmentation Page
  • Bases for segmentation Page
  • Geographic Segmentation Variables Page
  • Demographic Segmentation Page
  • Psychographic Segmentation Page
  • Behaviourlistic Segmentation Page
  • Advantages of Segmentation Page
  • Bases for Segmentation in Industrail Markets Page
  • References Page
  • Assessment Quiz