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The activities involved in planning and development of a merchandise line for targeted customers, providing them  with what they want , when they want it, at prices they can afford and are willing to pay.
To achieve best level of control while developing, executing, and delivering a product line that meets the rapidly changing needs of a target market requires a very special management professional. To achieve this level of control while developing, executing, and delivering a product line that meets the rapidly changing needs of a target market requires a very special management professional. Today's apparel merchandiser must be a blend of a logical, analytical thinker and an intuitive, expressive, creative individual. He or she must have the capability of utilizing the integrated activity of right-brain and left-brain functions to attain both analytical and creative thought processes.
The merchandising executive must combine logical and analytical thinking with intuitive and expressive creativity.
The merchandiser must be able to rigorously plan and control the functions involved in developing product, sourcing it, and getting it to the customer on time, as well as have a keen understanding and appreciation for creative design. It is this balance of solid analytical thinking and abstract creative expression that makes the ideal merchandiser such a unique individual.
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