Retailing and Merchandising in Textiles and Appare

Retailing and Merchandising in Textiles and Appare 3(2+1)

Lesson 19 : Sales Promotion Techniques

Newspaper

Newspaper advertisements, or run-of-press (ROP), are popular among most fashion retailers for the following reasons:

• They provide visual as well as verbal means of telling consumers what merchandise the company has to offer.
• They may be offered daily.
• Layouts, art, and copy are relatively easy to produce.
• Media costs are comparatively low .
• They provide a quick turnaround time from idea to appearance.