Retailing and Merchandising in Textiles and Appare

Retailing and Merchandising in Textiles and Appare 3(2+1)

Lesson 19 : Sales Promotion Techniques

Media

In advertising, media is a general term used to cover all methods of transmitting a sales message. The media include newspapers, newspaper inserts, magazines, radio, television, outdoor boards, the Internet, CDs, and direct mail. Fashion advertisers are faced with an overwhelming abundance of media choices.
Several ads are usually placed in different media to support each other and strengthen the campaign.