Time is an important element in the diffusion process. In fact, most other behavioural science research is timeless in the sense that the time dimension is simply ignored. Time is an obvious aspect of any communication process, but most (non diffusion) communication research does not deal with it explicitly. Perhaps it is a fundamental concept that cannot be explained in terms of something more fundamental. Time does not exist independently of events, but it is an aspect of every activity.
Last modified: Wednesday, 25 January 2012, 6:53 AM
