Communication and Adoptation

COMMUNICATION AND ADOPTION 3(3+0)

Lesson 30 : Innovation Diffusion Process

Decision

It occurs when an individual puts an innovation into use. At this stage, an individual seeks innovation- evaluation information in order to reduce uncertainity about an innovation’s advantages and disadvantages in his or her own situation. Interpersonal network of friends and family particularly help to carry such evaluative information about an innovation which ultimately helps an individual at decision and confirmation stage.